Are Colleges Preparing Students for the Working World [Infographic]

Are Colleges Preparing Students for the Working World [Infographic] Are Colleges Preparing Students for the Working World [Infographic] Yet, the reality remains that a noteworthy segment if not most of the populace considers school to be a venture. Proceed, simply Google Is school justified, despite all the trouble? also, relax in the perpetual stream of thinkpieces on whether school merits the cash (that is, regardless of whether burning through cash on school will get you more cash later on). Believes are looking terrible for the school is a wise speculation swarm these days: fewer than half of managers accept that school graduates are set up for passage level work, and, as indicated by an article from Slate, new graduates have bleak lives in front of them: The present yield of new B.A.s are gazing at generally 8.5 percent joblessness, 16.8 percent underemployment. Near portion of the individuals who land work won't promptly get a new line of work that requires their degree, and for those stuck in that circumstance, there are less acceptable employments to go around. The people at Knod, a worldwide learning system that centers around experience-based instruction, offer another infographic that tracks the manners by which universities might be neglecting to get ready alumni for the working environment, which you can look at underneath. The message of Knods infographic: Students should concentrate on picking up aptitudes and encounters over simply increasing a degree.

Digital Marketing Mistakes You Cannot Afford To Make

Advanced Marketing Mistakes You Cannot Afford To Make Advanced Marketing Mistakes You Cannot Afford To Make As meager as five years back, computerized advertising was viewed as a bit of hindsight, or expansion, to a promoting effort. You had the outside nailed, the TV spots were done and cleaned, and the retail location materials were at the printer. Gracious, better do some Facebook posts, however, just to cover social. Circumstances are different. Presently, advanced showcasing is a foundation of each promoting effort and takes up a huge lump of the financial plan. Nonetheless, the pendulum has swung up until now thus rapidly, that computerized promoting is currently being taken a gander at through blinders. The center is regularly excessively restricted, and thusly, the outcomes are feeble or confounded. Be that as it may, move your worldview and you can make some astounding computerized battles. Don't Just Think Digitally Youll be engaged with gatherings with individuals saying what are we doing on social? and what's our arrangement to catch more likes and offers? More regularly than not, thoughts will be recommended that are established in the advanced space. That is nearsighted reasoning. The absolute best advanced battles of the most recent couple of years originated from what many would think about customary media; long-structure video (simply take a gander at Dove) and guerrilla stunts (TNT's Push To Add Drama) can, whenever executed accurately, have an enormous computerized impression. Advanced showcasing has developed to the point that it is presently an authentic road for a wide range of substance appropriation, not simply social posts. The central issue is: How will you go through your cash to make a sprinkle carefully? Will you put everything behind paid media, gimmicky sites, advanced posts, detours, and local substance? Or on the other hand, will you make something that gets the entire world viewing, and thusly, drives a downpour of client produced discussions on social? An extraordinary trick can collect a large number of dollars worth of impressions, and cost a small amount of the cost of customary internet based life purchases. Consider it. Try not to Rely on Social Platforms to Do All the Work The incomparable Howard Gossage once expressed No one understands advertisements. Individuals read what intrigues them. Here and there it's a promotion. That was back in the times of regular postal mail, paper, and magazine publicizing, yet it despite everything remains constant today. Truth be told, because of the very idea of social stages, words are currently more remarkable in publicizing than they were 10 years back when duplicate sat right at death's doorstep. Individuals today are immersed with messages over the entirety of the internet based life stages. You can't accept that basically putting content out there on Facebook, Twitter, Pinterest, Instagram, and other slanting applications will get you took note. You are in an ocean of background noise. Your message is just adding to that. By what method will you ascend above it and be heard? What are you going to state that says something? We as a whole observe a great many publicizing messages each day on our telephones, however we just draw in with a chosen few. You can't depend on these social stages to accomplish the work for you. What you post is much more significant than where you post or how frequently you do it. Stick out. In the event that you don't have anything to state, don't add to the background noise. Try not to Work in Silos Promoting and showcasing organizations, just as in-house advertising offices, are compartmentalized. It's the idea of the business; it can't be kept away from. Be that as it may, the manner in which these divisions communicate day by day can have a monstrous impact, adversely or decidedly, on your computerized promoting efforts. At the point when you are beginning another advanced crusade, converse with different divisions. What is the media office arranging? Is there a major print and open air battle in progress? By bringing it into your advanced battle, you can make the final product far more prominent than the two working alone. Maybe PR is arranging a trick that would have far more effect on a social sharing technique. In the event that you connect early enough and work together, you can get significantly more effect for your cash. You may even have the option to spend less and accomplish more. Try not to Jump on New Apps Without Good Cause Gracious look, a gleaming new application! How rapidly would we be able to misuse it? One of the greatest missteps brands make with new applications is attempting to fit an anomaly. At the point when Vine initially propelled, there were some really dreadful bits of marked substance. They didn't get Vine, and it appeared. Sorry GE, yet nobody thought about a six-second clasp of your logo being portrayed. It was dull. In any case, GE has since realized what Vine can really do, and has proceeded to win Shorty grants for their endeavors. At the present time, brands are clamoring to utilize the most recent applications like Meerkat, Periscope, Super, Zoom Social, and Graphiti. Some will have achievement. Most will trip and stumble because they haven't generally made sense of why the application is pertinent to both their image and their shopper base. Like learning another dialect, it requires some serious energy before you truly begin to get settled and comprehend what is happening. Try not to Overspend on Technology and Skimp on Resources Your customer, or your own organization, has made sense of that computerized is difficult to neglect. It's not, at this point an important malicious and a little detail on the spending plan. In any case, despite the fact that your ventures may now get the financing they need, you can't stand to put the entirety of your cash behind the innovation and media spend. Youll leave no cash for the assets you will frantically require. You can't depend on unpaid assistants to do your Twitter and Facebook posts. You can't request that the network chief interpretation of numerous channels and go through 18 hours daily perspiring until they wear out. What's more, you can't mechanize frameworks that require an individual touch. At the point when brands use autoresponders on social, the outcomes can be either inadvertently entertaining or absolute humiliating. Spend the cash on ability, and put resources into individuals, systems, and time. You will develop from this achievement, and thusly, have much more cash to spend later on.

Are we trending towards shorter performance reviews, but more of them

Are we slanting towards shorter execution surveys, however a greater amount of them Are we drifting towards shorter execution surveys, yet a greater amount of them Organizations are reevaluating the customary yearly presentation audit, as per an overview of 300 HR chiefs by OfficeTeam, a main staffing administration for gifted office experts. 51% of organizations have revived their exhibition survey forms in the last two years.The most mainstream changes including making the presentation audit shorter (39%) and expanding how regularly they hold them (36%).Currently, over 75% of HR administrators state that their organization holds formal execution audits in any event once per year. But 38% have them twice yearly or even quarterly, an expansion from 27% in 2015.The execution audit isn't a procedure all around appreciated by representatives, so the word is still out if shorter â€" however increasingly visit â€" audits will be useful in giving more refreshed input, or transform into occasions similar to having dental work completed a few times each year rather than in one long appointment.No matter how frequently, make a point to go in with a rund own of objectives of what you look for from your exhibition survey in mind.Not everybody delights in execution surveys, yet tweaking the procedure and recurrence of these conversations can support chiefs and representatives capitalize on them, said Stephanie Naznitsky, official chief of OfficeTeam. Numerous organizations have smoothed out how input is given and urge administrators to check in with staff all the more frequently. This permits associations to be agile in tending to issues, assessing progress and perceiving great work.

Six ways to beat procrastination

Six ways to beat procrastination by Amber Rolfe No matter how motivated you feel to complete a task, sometimes ‘tomorrow’ seems like a more appealing option than ‘today’…Whether you’re putting it off because you know it’s going to take a lot of time to complete, you’re not interested enough in the topic to research it, or there’s something far more ‘urgent’ taking up your time â€" we’re all guilty of procrastination.But, what if we told you that you can beat procrastination, just by making a few simple alterations? Here’s how to make productivity come first over procrastination:Be honest about your distractionsFirst things first, you need to figure out what the main culprits of your procrastination actually are.It could be that you’re prone to excessive workplace chatting, you can’t resist checking your phone every five minutes, or you always manage to find a series of other ‘incredibly important’ jobs to do to avoid your main task (e.g. emailing, desk cleaning, making tea, deciding to feng shui your entire workspace because you’ve decided your office isn’t quite ‘Zen’ enough, etc.)Once you’ve figured out what distracts you most, you need to cut them out from your day-to-day as much as possible.Try working with headphones in, for example, or, you know, actually turning your phone off. And if you can’t handle surrounding mess â€" clean before you start working.Everyone’s idea of a perfect working environment is totally different, and doing your best to make yours work for you is absolutely vital to adopting an efficient work ethic.Identify your productivity triggersLet’s face it, all of us have been given a task we’re just not in the mood for. You want to do it, but your brain just doesn’t quite feel like cooperating on that particular day.To tackle your potentially fickle moods, use them to your advantage. Because if you’re selective with the tasks you choose to do (and pick them accordingly), you might find your work gets done qu icker as a result.For example, if you’re not feeling particularly creative, choose an admin-based task. That way, you’re avoiding wasting time and effort on something you probably won’t even manage to start â€" and your work could be done to a better standard as a result.Figure out when you’re at your most productive, and you’ll start using your time more effectively.Make a deadline diaryHaving a lot of deadlines loomingover you at once can make it even more difficult to tackle them.To avoid confusion or stress-induced procrastination, always organise your tasks and deadlines into a succinct and doable list. Categorise them according to level of importance, estimated amount of time they’ll take, and the type of task they are.Depending on your working style, you might find it easier to do certain tasks before others. Leaving the more time-consuming ones till last could ensure they get (and maintain) your full concentration. Additionally, grouping similar tasks together mi ght make them easier to completeBy adopting a more streamlined way of working, procrastination won’t seem as tempting.  Break tasks downWhen your tasks are seemingly too big to even imagine completing, breaking them up into individual components could help â€" not to mention make starting them much less overwhelming.With more manageable projects, you’ll be able to track your progress as you go, giving yourself a boost of motivation each time you tick a box â€" instead of potentially getting halfway through a huge piece of work, and feeling like you’ve gotten nowhere.Not only will this make you feel more productive, you’ll also be able to better visualise your end goal. Just remember: never bite off more than you can chew, and be realistic with your expectations.Ambition is good, but trying to tackle a week’s worth of jobs in one day is not.  Give yourself consequences (and rewards)Giving yourself something to work towards could be exactly what you need to boost your motiva tion and actually get things done.Trial working on a reward and consequence basis, and make sure the ones you set yourself are something you’re actually likely to enforce.For example, allowing yourself to have a quick coffee break after finishing a task is a realistic and achievable incentive. But rewarding yourself with the afternoon off probably falls into the unobtainable field.The same goes for consequences. Setting up a system that you’ll actually follow through with will provide you with a real incentive to get things done.  Don’t beat yourself upFor reasons out of your control, sometimes you just won’t be able to get everything done.But pushing yourself too hard or stressing too much over deadlines will only make you less likely to achieve them.After all, procrastination is often caused by being too overwhelmed to tackle a task, or from fear that you won’t be able to do it â€" causing you to give up all together.So, instead of simply powering through with no end, gi ve yourself the occasional break. This will avoid burnouts, and make you even more productive when you get back to work.Looking for a job to give your full attention to?  Find your perfect  position now.  Find a job What Where Search JobsSign up for more Career AdviceSign up for moreCareer Advice Please enter a valid email addressmessage hereBy clicking Submit you agree to the terms and conditions applicable to our service and acknowledge that your personal data will be used in accordance with our privacy policy and you will receive emails and communications about jobs and career related topics. Life At Work

Big Announcement About JobMob Next Week

Big Announcement About JobMob Next Week 4 Next week, I'll be making a big announcement about JobMob. This will be the biggest announcement I'll have made about JobMob since I launched it over 2 years ago. I'm excited, and I'm looking forward to hearing what you think when you see what's coming. More details soon. See you next week, right here.eval

12 Reminders to Distinguish Your Personal and Corporate Brand - Personal Branding Blog - Stand Out In Your Career

12 Reminders to Distinguish Your Personal and Corporate Brand - Personal Branding Blog - Stand Out In Your Career The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, YEC recently launched  BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.   1. Dont Be Afraid to Share Who You Are   The temptation is always to speak about your company when marketing your personal brand, either in a presentation, written piece or face-to-face interaction. Avoid this pitfall and speak to the market youre operating in and your predictions for the future. People and press are interested in knowing who you are personally, not just hearing one more fluff piece about your company.    Nav Athwal,  RealtyShares   2. Personal Branding Is Less Formal and Communicates Your Values   Theres always going to be some overlap between the personal and the corporate, as you cant help but put some of yourself into your business. But personal branding should be more focused on who you are and what motivates you. This is important because you carry your  personal brand with you everywhere you go. Be authentic and reveal interesting facts about your background, interests and goals.    Shawn Porat,  Scorely   3. You Should Avoid Brand Conflict   The key when marketing your personal and corporate brand is to mitigate brand conflict. Its likely that your personal brand may not always represent the position of your corporate brand. For instance, with the presidential election behind us, it was  completely appropriate for you to publicly support a candidate, but it may have been against corporate policy to represent your company in doing so.    Kristopher Jones,  LSEO.com   4. Your Personal Brand Must Survive Your Corporate Brand   Your personal brand needs to be able to survive your corporate brand. Founders always get too attached to their startup.  Just remember: All businesses are temporary for individuals. Eventually, you will split ways with your business, and your personal brand needs to be able to survive this â€"  even thrive.    Gideon Kimbrell,  InList Inc   5. Use Your Personal Brand to Make Bold Statements   While my business makes bold statements about what we stand for, as the face of the company, I lead the charge in exploring my own authenticity with bold strokes. That means I am often polarizing. The result is that the wrong people run screaming  from our business and the right people run screaming towards our business.    Corey Blake,  Round Table Companies   6. Talk Openly About Your Mistakes and Learnings   Often with corporate brand marketing, mistakes are not discussed in public. Especially public companies have to regulate corporate communication as one wrong statement can move stock price downwards. However, when you are building a personal brand, it is, in fact, great to talk about mistakes and learnings. It makes you more human, authentic and relatable to your audience.    Karan Chaudhry,  Comnplus   7. Keep Your Company Content Close to Your Original Mission Statement   We all use different tones and energy in our posts, whether it be LinkedIn, Twitter, Facebook or Instagram. Its more important than ever to have a personal brand and present that effectively, especially if you run a company. As far as the companys online presence, keep it as close to the original mission statement as possible.    Alexis Levine,  Savvy Media   8. Set Clear Goals   When it comes to marketing your corporate brand, the goals of exposure are  clear: The larger the footprint, the larger potential growth. Its important to define clear goals when it comes to your personal brand. Are you doing it for the fame, expert positioning, laying a foundation for a future business, etc.? Like anything, the clearer you are with your goals, the more likely theyll happen.    Ross Beyeler,  Growth Spark   9. Avoid the Oversell and Be Authentic   Your personal brand has the word “person” in it for a reason. If you’re just a springboard for your company’s products, it will do more harm than good in the long run. While corporate and personal interests can align, it’s vital to brand yourself as a human and be authentic instead of acting like a billboard.    Elle Kaplan,  LexION Capital   10. Balance Your Content   People expect to read posts promoting services, packages and accomplishments from a corporate brand. While it’s appropriate to share bits of that as a part of your personal brand, your personal brand should expand beyond your role in your business.    Leila Lewis,  Be Inspired PR   11. Your Personal Brand Has a Slightly Broader Focus   A corporate brand revolves entirely around what the company does. A personal brand is all-encompassing, as far as that individual is concerned. So, if you’re an entrepreneur, it means you have the skills and experience necessary to build companies not just one. But you should still position yourself as someone who understands certain industries and topics if you are passionate about them.    Ismael Wrixen,  FE International   12. Look Closely at Your Connection to the Company   If you are the single face of the company, it becomes hard to separate your identity from  that of the company. Should you take a step back from the public or change direction, you put the corporation at risk because you are the company. If you are the corporate brand, your  personal life may also get scrutinized and connected to the public perception of the company.    Adelyn Zhou,  TOPBOTS  

How to Boost Employee Engagement By Showing Appreciation

How to Boost Employee Engagement By Showing Appreciation If you think that a monthly pay cheque is all that it takes to keep your employees engaged at work, then Im afraid you need a bit of a reality check. It takes an awful lot more than money to motivate staff and if your workforce are becoming disengaged, its time to assess the reasons behind it, before it has  damaging consequences. So what does it really take to keep your employees satisfied and driven in their jobs? Praise and recognition, thats what! Employees want to feel valued and know that they are  appreciated within the business. If their hard work goes unnoticed time after time, it can become incredibly disheartening; not to mention that it can feel like a bit of a waste of time and effort. So if you want to build a  happy and productive workforce, it is essential that you recognise and praise good work from your staff. Cake HR explained some of the key reasons why  employee recognition is essential for building an engaged workforce and a few simple ideas about how you can praise and reward your employees. What is employee appreciation? Employee engagement is the appreciative acknowledgement of a person or a teams efforts, that exceed the expectations of their role, or behaviours that benefit the success of the business. This can be done formally or  informally, as long as the employee feels valued. Does employee appreciation matter? The top reasons that employees leave their job is that they dont feel appreciated. Companies who have a strategic employee recognition program in place report 71%+    higher  engagement  levels among their staff, than companies without a program. Disengaged workers cost the economy $300 billion a year. What are the benefits of employee appreciation? 1) Motivation 60% of best-in-class organisations reported that employee recognition drives individual work performance.  Motivated workers put more time and effort into their work, as they feel they have a purpose and play an important role in the company meeting its goals. 2) Improved  work culture Employee appreciation creates an environment that employees want to work in and make a difference to their business. 4) Employee retention Companies  scoring in the top 20% for employee appreciation have a 31% lower turnover of staff. Well appreciated staff stay at the organisation longer. 5) Better teamwork Employees work better not only when they feel appreciated by their employer, but also from their peers. 6) Improved customer satisfaction Customers are 41% more likely to stay loyal to a company if they experience and good attitude from the staff. How can you show employee appreciation? 1) Instead of employee of the month awards, recognise all staff when they deserve it. David Brown, founder of Datotel replaced gift cards and employee of the month with hand-written notes and direct praise for commendable behaviour. 2) Focus on peer to peer recognition Peer to peer appreciation seems more genuine as colleagues are better acquainted with personal efforts than supervisors. 3) Public praise is more effective than monetary rewards 40% of surveyed felt that increased salaries and bonuses were ineffective in reducing employee turnover. 4) Keep recognition programs simple but frequent Employees not recognised are 3 times more likely to leave in the following year. Frequent recognition motivates staff to achieve their best every day. 5) Be strategic You must take a strategic approach towards your recognition program, so that you have a thorough understanding of what methods will fulfil the needs of your employees. Find out more in the slideshow below! Image: Shutterstock